posted by jaime on Wed. 4/11/2012 11:53am
Adweek tells us which device gets the most play in the bedroom….
posted by jaime on Wed. 3/21/2012 3:03pm
Mashable shared an infographic on how Pinterest can get your brand noticed:
posted by jaime on Fri. 2/10/2012 10:48am
Nielsen recently released its 3Q 2011 Cross-Platform Report, which looks at video viewing (on a TV set, computer, or mobile device), cable and broadband penetration, time-shifting, internet use, etc. While it’s full of useful information, these stats caught my eye:
- Consumers are spending even more time watching time-shifted TV (increased nearly 14% year-to-year)
- 40% of U.S. homes have at least one DVR
- Consumers are spending more time watching Online Video (4:31 per month, up 7.1% from last year)
- Consumers are watching more mobile video than ever (up 37% from a year ago)
Consumers are spending more time watching time-shifted TV / 40% of U.S. homes have at least one DVR
While most Television buys are guaranteed on Live + 3 Day viewings (the original air date plus any DVR-viewing in the following three days with no commercial-skipping), that doesn’t mean more consumers aren’t skipping commercials. In fact, part of the TV-ratings erosion we’ve been seeing over the last few years is due not only to consumers moving away from their TV sets, but to more commercial-skipping on time-shifted TV.
Consumers are spending more time watching Online Video
Television networks no longer hold a monopoly on entertainment. Whether consumers are viewing programs they missed, older programs, user-generated content, or online-only content, they are spending more time in front of their computer screen and less in front of the TV screen.
Consumers are watching more mobile video than ever
Although the smaller screen is less attractive that that of a computer or Television, consumers are still viewing videos, programs, movies, and other content on the convenient computer in their pocket.
What this means for you and your clients
These stats all come back to something I’ve discussed in the past: fragmentation. With all this new, “cheap,” accessible technology available, consumers are no longer slaves to their televisions. They can watch what they want to watch, where and when they want to watch it.
The solution for marketers is to ensure they are advertising in diverse “video” vehicles. The days of putting 100% of the budget in National TV are over. In order for advertising to be effective, it needs to be seen - and in order to be seen, it needs to be on every screen.
posted by jaime on Sun. 6/26/2011 11:13am
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