posted by jaime on Wed. 3/20/2013 12:43pm
What happens in one minute on the internet, via ReadWriteWeb.
posted by jaime on Tue. 8/7/2012 3:08pm
You have probably heard the story about how the NYPD has asked Twitter to hand over the personal data of a user who threatened to open fire at a Broadway theater last week. Even though the user’s data may not even be accurate, Twitter is refusing to hand over this personal information, per their Guidelines For Law Enforcement — essentially compelling the NYPD to ask a court to issue a subpoena for the data.
Besides giving the NYPD (and the general public) the run around, Twitter is also only harming itself, and should just hand over the user’s data already. First, because Twitter relies on the “general public” that is on Twitter for its value, and second, because their argument that handing over the data violates privacy or free speech doesn’t apply to these sorts of situations:
- Twitter relies on “regular” people - i.e., not people in the media, not brand people, but consumers in the general population who follow these brands and media people - to maintain its worth. If you did a quick poll, given recent events, I’m guessing a majority of people will tell you that Twitter is in the wrong here. By ignoring popular opinion, Twitter risks alienating and losing the public. Lose the consumers, and suddenly Diet Pepsi doesn’t see so much value in purchasing Promoted Tweets.
- This is not about “free speech” or “privacy.” Someone who states their views on Twitter and someone who threatens specific violent actions does not land on the same side of the law. Rather than looking like free speech or privacy advocates, Twitter comes off looking like they’re obstructing justice.
posted by jaime on Wed. 4/11/2012 11:53am
Adweek tells us which device gets the most play in the bedroom….
posted by jaime on Wed. 3/21/2012 3:03pm
Mashable shared an infographic on how Pinterest can get your brand noticed:
posted by jaime on Fri. 2/10/2012 10:48am
Nielsen recently released its 3Q 2011 Cross-Platform Report, which looks at video viewing (on a TV set, computer, or mobile device), cable and broadband penetration, time-shifting, internet use, etc. While it’s full of useful information, these stats caught my eye:
- Consumers are spending even more time watching time-shifted TV (increased nearly 14% year-to-year)
- 40% of U.S. homes have at least one DVR
- Consumers are spending more time watching Online Video (4:31 per month, up 7.1% from last year)
- Consumers are watching more mobile video than ever (up 37% from a year ago)
Consumers are spending more time watching time-shifted TV / 40% of U.S. homes have at least one DVR
While most Television buys are guaranteed on Live + 3 Day viewings (the original air date plus any DVR-viewing in the following three days with no commercial-skipping), that doesn’t mean more consumers aren’t skipping commercials. In fact, part of the TV-ratings erosion we’ve been seeing over the last few years is due not only to consumers moving away from their TV sets, but to more commercial-skipping on time-shifted TV.
Consumers are spending more time watching Online Video
Television networks no longer hold a monopoly on entertainment. Whether consumers are viewing programs they missed, older programs, user-generated content, or online-only content, they are spending more time in front of their computer screen and less in front of the TV screen.
Consumers are watching more mobile video than ever
Although the smaller screen is less attractive that that of a computer or Television, consumers are still viewing videos, programs, movies, and other content on the convenient computer in their pocket.
What this means for you and your clients
These stats all come back to something I’ve discussed in the past: fragmentation. With all this new, “cheap,” accessible technology available, consumers are no longer slaves to their televisions. They can watch what they want to watch, where and when they want to watch it.
The solution for marketers is to ensure they are advertising in diverse “video” vehicles. The days of putting 100% of the budget in National TV are over. In order for advertising to be effective, it needs to be seen - and in order to be seen, it needs to be on every screen.